More people are leaving the higher-value areas of Kensington and Chelsea in the neighbouring borough and making the move to Hammersmith where families can find larger properties for a similar price or properties of similar sizes which are better value.
According to figures from Rightmove, last year the overall average price of property in Kensington And Chelsea was £2,082,901, which was more expensive than Hammersmith and Fulham (£987,334).
Furthermore, most property sales in the Kensington and Chelsea borough last year were flats, which sold for an average £1,493,720, exceeding the million-pound mark. The average house price also exceeded the million-pound mark. Though these figures are not surprising, it explains why those looking for better value are tempted by properties in nearby Hammersmith, W6.
However, Hammersmith itself has played a key role in attracting buyers from the Kensington and Chelsea borough, with a growing supply of independent shops, eateries and bars. Regeneration, especially around the Shepherd’s Bush area, has also boosted its appeal.
A host of new property developments have sprung up by the river, while good transport connections will ensure the Hammersmith area continues to be a popular central location in which to live.
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